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written communication informative versus persuasive messages

Instructions

Develop a short paper in which you compare and contrast informative messages and persuasive messages. Discuss the approaches to an informative message versus a persuasive message and when each should be utilized. Do you think that the indirect approach is shrewd or unethical?

Explain your answer with sound reasoning. Explain the common types of evidence in persuasive messages. What are the differences in logical, ethical, and emotional appeals? Why is it important to establish common ground when communicating with a hostile or resistant audience?

Textbook: Managerial Communication: Strategies and Applications, Chapter 8 and review Chapter 2

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