sport marketing question and discussino
First: question part
Refer to the contents of this book (Sports Marketing: A Strategic Perspective, 5th edition ByMatthew D. Shank, Mark R. Lyberger) to complete the question.
Q:Define sports involvement from the spectator perspective. Why is it important to understand the levels of involvement among spectators?
Second: discussion part (each discussion write 100-200 words)
1. review Chapter and the article: Stern & Tseng (2002).Journal of Marketing Education, 24, 225-232. [MO2].
Discussion Question: Discuss the benefits/importance of marketing research for practitioners in Sport Recreation Management.
2. review (Sports Marketing: A Strategic Perspective, 5th edition ByMatthew D. Shank, Mark R. Lyberger) Chapter 4 & 5 and the articles: Ferreira & Armstrong (2004).. Sport Marketing Quarterly, 13, 194-208. [MO4] and Kwon & Armstrong (2002). . Sport Marketing Quarterly, 11, 151-163. [MO4].
Discussion Question: Discuss what factors significantly affect consumer decision making in the context of sport and recreation management.
3. review (Sports Marketing: A Strategic Perspective, 5th edition ByMatthew D. Shank, Mark R. Lyberger) Chapter 5 and the article: Wakefield et al. (1996).Journal of Sport Management, 10, 15-31. [MO5].
Discussion Question: Discuss, in detail, the sportscape model and how the sportcape factors affect game attendance.
4. review (Sports Marketing: A Strategic Perspective, 5th edition ByMatthew D. Shank, Mark R. Lyberger) Chapter 6 and the articles:2.7. Doherty & Murray (2007).. Sport Marketing Quarterly, 16, 49-59. [MO7]; Ko et al. (2012). . Journal of Business Research, 65, 1565-1575. [MO7]; Gibson et al. (1998). Journal of Vacation Marketing, 4, 52-64. [MO7].
Discussion Question: Discuss the importance of market segmentation in Sport Recreation Management.
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