In formulating an advertising strategy, it can be useful to deconstruct an advertisement to evaluate the advertisement’s ability to achieve an objective such as increase response, recall and sales. Select and analyze a sample advertisement. What objectives do you feel advertisements should meet? What do believe was the primary objective for this particular advertisement? Do you feel the advertisement met its objective? Why or why not?
Post a link to the advertisement, or attach a PDF/JPG version of the ad, within your discussion response so that fellow students can view the advertisement.
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