individual project 4
Key Assignment Draft
Develop your Customer Satisfaction and Product Guarantee Plan for the product that you selected in Phase 1.
This week, research several customer service policies of your brandâ€™s competitors. Research and create 10â€“15 rules of customer satisfaction for your brand. Continue to add supporting details, information, and research to the following sections of your plan:
- Section I: Company and Brand Information
- Section II: Product Pitch Script
- This section will optimize the perfect pitch for selling your brand.
- It includes features and benefits of the product.
- Section III: Cross-Selling and Promotional Opportunities
- This section will examine and recommend 2 complementing products for your brand, relevant to the customerâ€™s lifestyle, to build brand awareness and loyalty.
- Develop 1 promotional campaign for selling these complementing products.
- Explore customer satisfaction issues.
- Analyze the ways that consumers develop awareness of their choices of goods and services.
- provide at least three references
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