Ethics in Services Marketing
Ethics in Services Marketing
You have learned that the opportunities for unethical behavior in the service industry can be attributed to the unique characteristics inherent in services. find a service firm who has been in the press related to unethical behavior (there is an attached report) and answer the following questions:
- Discuss why services can be prone to unethical behavior.
- Described the service firm you selected and the situation related to the unethical behavior.
- In the situation you selected, what were the effects of the unethical behavior?
- What could have the firm done to prevent the unethical behavior?
Submit your answers in a three- to four-page Microsoft Word document. Use APA guidelines for your submission. Include a minimum of three peer reviewed articles for your paper (attached are 3 reports).
Submit to the W1: Assignment 3 Dropbox by Tuesday, September 30, 2014.
| Assignment 3 Grading Criteria |
Maximum Points
|
| Discussed why services can be prone to unethical behavior. |
10
|
| Described the service firm you selected and the situation related to the unethical behavior. |
10
|
| Outlined the affects of the unethical behavior in the situation selected. |
10
|
| Discussed what the firm could have done to prevent the unethical behavior. |
10
|
| Wrote in a clear, concise, and organized manner: demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. |
10
|
| Total: |
50
|
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