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eBusiness eCommerece

Key Assignment 20-25 pages

Data management involves the activities related to managing all of the data used for making effective decisions in an organization.

Write a data management plan of 2–3 pages for the hypothetical or existing retail company’s case study that includes the following:

  • Description of all data and information that will be collected
  • Description of how the data and information will be used to support the e-commerce goals and objectives of the organization
  • Policies and procedures that will be used to protect consumer information

Add this to the data management plan section of your e-commerce business plan.

Be sure to cite your sources using APA style.

Final checklist

You were asked to develop an e-commerce business plan for a local company that seeks to offer its products for sale online. The retail company should be a hypothetical example of your choice or an existing company. The products they sell online will be procured from various suppliers.

Part 1

Tasks (objectives) include the following:

  • Executive summary (2-3 pages)
    • Mission statement
    • Descriptive company summary
    • Description of the business model
    • Description of stakeholders
  • Supply chain management plan (2-3 pages)
    • Description of the supply chain management system
    • Flowchart of the product procurement process (product flow)
    • Description of the activities used to coordinate key players in the product procurement process
    • Description of how information flows throughout the supply chain
    • Description of how finances flow throughout the supply chain
  • Customer relationship management plan (2-3 pages)
    • Description of general customer touch points (customer interaction)
    • Description of the customer profile, specifying what customer data will be collected and stored
    • Description of how customer satisfaction will be defined and measured
  • Internet branding and marketing plan (2-3 pages)
    • Market analysis summary
    • Brand strategy
    • Customer engagement plan
    • Description of various technologies that were used
    • Recency, frequency, monetary (RFM) analysis of customers that will be used to customize promotional marketing campaigns

Part 2

Tasks (objectives ) include the following:

  • Data and information management plan (2-3 pages)
    • Description of all data and information that will be collected
    • Description of how the data and information will be used to support the e-commerce goals and objectives of the organization
    • Include the policies and procedures that will be used to protect consumer information

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