discussion post on failures 1

A couple paragraphs like maybe a page.

As your group analyzes the data collected from respondents for your final project, think about what you are reporting. What can it be used for?

For our discussion this week, we are going to focus on some failures in Marketing. Some were the direct result of “bad” marketing research or the company disregarding what was reported.

Choose one of the following products to research. Provide a paragraph summary of what happened. In another paragraph, tell us thoughts on what might have been done by the decision maker of the company. Please make sure to use proper APA formatting, spelling, and grammar in your submission. You will be required to use citations and references in this submission.

The product choices are:

Colgate Frozen Entrees

Starbucks Mazagran

Wow! Chips

Celery Jell-o

Apple Newton

3D TV

Ford Edsel

Crystal Pepsi

New Coke

Patio Diet Cola

Cosmopolitan Yogurt

Microsoft Zune

The Nook

EZ Squirt Ketchup, Heinz

*If you know of a different product you are interested in, feel free to use that one instead.*

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