Review (Sports Marketing: A Strategic Perspective, 5th edition ByMatthew D. Shank, Mark R. Lyberger)Chapter 7.
Discussion Question: Discuss how the branding process would be used for a newly formed team in the National Basketball Association.
Review (Sports Marketing: A Strategic Perspective, 5th edition ByMatthew D. Shank, Mark R. Lyberger)Chapter 10.
Discussion Question: Discuss the strengths and weaknesses of the alternative forms of advertising available to marketers in Sport Recreation Management.
Review (Sports Marketing: A Strategic Perspective, 5th edition ByMatthew D. Shank, Mark R. Lyberger)Chapter 13.
Discussion Question: Discuss how total quality marketing (TQM) program might be implemented in organizations related to Sport Recreation Management.
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