Assignment 1: Corporate Responsibility and Marketing Strategies
Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products.
Write a six to eight (6-8) page paper in which you:
1. Examine Appleâ€™s current position on the companyâ€™s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position.
2. Determine the impact that the publication of ethics and social responsibilities violations made by Appleâ€™s suppliers has had on Appleâ€™s reputation. Support your response with examples of the impact in question.
3. Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response.
4. Determine whether or not you believe that Appleâ€™s customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliersâ€™ workers. Provide a rationale for your position.
5. Analyze Appleâ€™s current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Support your response with examples of instances where your recommendations yielded the desired results.
6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.
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