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appealing to the consumer

Describe the marketing language surrounding a product. This includes the name of the product, euphemisms used to market it, and other descriptions on the product’s label. The product could be a cereal, hair product, perfume, deodorant etc.

Find and name 3-8 products similar to the chosen product. Briefly describe the marketing language of these products. In at least 750 words analyze the way these markets try to appeal to audiences.

Must contain intro with attention grabber, an intro to the topic, and a clear thesis that explains the commonalities in the product’s marketing.

Paper should answer the following questions:

What do the product names have in common?

How do they differ in their attempts to market to customers?

How are they similar?

In what way does the language used on the product labels exaggerate or attempt to paint the product in the most positive light?

What euphemisms do these products use in their branding and marketing?

What are the specific connotations of the marketing language used to market these products?

What might a more “truthful” or “plain” type of marketing say instead?

What does the way these particular products say about what the companies think will appeal to customers?

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